At Terminus, I’ve been part of a journey that goes beyond just offering a platform—we’re pioneering the future of account-based marketing (ABM). As the original creators of ABM, I’ve had the privilege of working with a team that’s deeply committed to driving real, sustainable revenue growth for businesses. Our SaaS platform isn’t just about meeting goals; it’s about surpassing them and making a lasting impact.
Throughout my time here, I’ve seen firsthand how our cutting-edge advertising, first-party data, and multi-channel engagement have transformed over 500 companies into powerful growth engines. Clients like Gainsight, Roche, and Dow Jones have trusted us to elevate their marketing strategies, helping us maintain our position as the leading ABM platform on G2 for 17 straight quarters.
At Terminus, I’ve worked as both Brand Designer and Senior Creative Designer, contributing to shaping our creative direction alongside a talented team of marketers. I’ve been involved in key projects like advertisements, ebooks, and digital campaigns. I also played a significant role in a major brand overhaul, refreshing our standards to enhance Terminus’s identity and support its growth. From OOH advertising to trade show displays, my focus has been on creating impactful visual experiences.
Terminus is characterized by its dynamic and constantly evolving product nature, especially within the ABM and B2B sectors. Our brand embraces change and consistently adapts to new challenges and opportunities. This commitment to innovation keeps us at the forefront of the industry, driving progress in an ever-shifting landscape.
I’ve executed numerous campaigns at Terminus, continuously updating our brand’s advertisements across major global networks. Our creations, aligned with the brand, have been showcased alongside targeted ads for specific launches, reaching audiences through top outlets like Forbes, CNN, ESPN, Spotify, The New York Times, and TechCrunch. Below is a selection of ads I’ve crafted, highlighting both theme-based campaigns and our new cohesive brand standards.
I’ve designed a variety of ebooks, presentations, and printed materials that have played a crucial role in our marketing and sales efforts. Each project was carefully crafted to ensure the content was visually engaging and adaptable across different formats.
Innovative thinking led us to explore new ways to stand out. I created custom illustrations for various projects, each tailored to their unique scope and purpose. These illustrations replaced stock images, enhancing our messaging and establishing a distinctive style for special projects and internal assets.
Fun fact: The Terminus characters often wore Terminus-branded apparel in their illustrations, adding a unique touch to our brand’s visual storytelling.
Our brand team kept the competition on edge with creative initiatives like launching a coffee company, a clothing store, and even a puppet show—all designed to boost and amplify our brand presence.
To start the new year with a fresh outlook, we gave Terminus.com a complete makeover. Our goal was to revitalize the brand by creating a sleek, modern website. Collaborating closely with our Content team and Director of Marketing, we focused on enhancing the site’s functionality, refining our messaging, and most importantly, elevating the user experience. We broke the refresh process into stages to ensure a smooth handoff to our web development agency, allowing for thorough testing and adjustments to the user flow before implementation.
Style Sheets were implemented to enhance the performance of our buttons and streamline typography for a polished and contemporary brand appearance. This will enable us to enforce consistency throughout the entire website.
We started with a thorough analysis of top performance and platform pages on terminus.com. From there, we broke into the wireframe process and connected key messaging to desired outcomes.
Terminus implemented a mega menu to organize and navigate our rapidly growing product line more efficiently.
Once I obtained the necessary approvals and completed the wireframes, I progressed to the site refresh design stage. Our developers were simultaneously occupied with creating module blocks for the backend.
During the final stages, our teams were assigned to divide and conquer the implementation of all website components. This was a crucial moment to meet our deadlines and successfully deploy our new site for Q1.
The Ceros Experiences successfully delivered a series of ebooks designed to provide a captivating and interactive reading experience. Each ebook incorporated Cero's animation techniques and featured various exciting elements, including hidden Easter eggs such as a Mad Max car or recognizable faces in the backgrounds. Ultimately, the ebooks were created to be highly engaging assets for both customers and prospects.
Select Works
Terminus Software, Inc.Brand, Design, Web, Strategy
Enter the Gungeon: House of the GundeadArcade Cabinet Design
Asian Art Museum San FranciscoCampaign, Print Design, Web Design
DelivraArt Direction
JLOWeb Design
Blend Creative TeamArt Direction, Branding, Design, Photography
Pokédex 3D ProWeb Design
Pokémon Black & White v2Web Design
Pokémon Rumble BlastWeb Design
WargamingBranding, Illustration, Print, Web Design
Rónin TacticsE-commerce, Website Redesign
FieldCraft SurvivalArt Direction, Branding, Design, E-commerce
SkyfeederDesign, Illustration, Mobile Game Design
SKYCURSERLogo Design, Product Design, Web Design
Please leave a message, and I’ll return your call promptly—or feel free to send me an email.
Senior Creative Designer
Terminus Software, Inc.
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