CLIENT: CAPITAL RECORDS
WEB DESIGN
Jennifer Lynn Lopez, J.LO, is an American actress and musician who began her career with films in the late 1980s. She quickly became one of the highest-paid Latina actresses in Hollywood. She would later find success in the music industry with a score of pop records.
JVST was asked to pitch for Capital Records designing a responsive website and repositioning of JenniferLopez.com. The content was structured to give a personal look into Jennifer's life, work, dreams, and career.
Each designer at JVST was responsible for putting together a few different creative concepts each. The goal was to present Capital Records with a wide gamut of ideas. Many ideas swirled around but one of the best ideas to come out of the concepts was to create a vault. Members of the Jennifer Lopez site would have access to more personal items of Jennifer Lopez's life and achievements. This includes Instagram, ticket sales, and special offers from her store.
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Senior Creative Designer
Terminus Software, Inc.
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